Crackdown on Advertising that Stretches the Truth

LATEST AUSTRALIAN BUSINESS NEWS

Only a week after airlines in Australia have been forced by the consumer watchdog, the Australian Competition and Consumer Commission (ACCC), to advertise the full cost of airfares – including all taxes and charges – the Commission is now focusing on a new group.

The ACCC has reacted to community concerns that juice bars are stretching the truth in their claims of various health benefits that come from drinking their blended juices, smoothies and other juice extracts, which tend to have a wide variety of additives included. The ACCC will be taking action against retailers that cannot provide factual evidence to support their sometimes outlandish claims – of how their juices and drinks will help you through the day – let alone improve your memory and longevity.

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David

editor@agarcarlyon.com